Julian and Tracy have been tracking with SLG for about a decade. They are unusual in SLG in that they actually digest what they listen to. Many of you have listened to far more of our stuff than they have, but few have overtly implemented principles as deeply and intentionally as they have.
This really caught my attention as I have walked with them and silently observed their values and choices.
They live here in Southern California and have been exposed to a great number of streams in the Body of Christ during their polyvariegated journey. Both are musicians. Tracy has led worship in a variety of temporary assignments as well as working long term with some individuals to build worship into their lives from the inside out.
Among the sundry hats Tracy wears is electronic marketing. She is coming on board with SLG as an offsite volunteer to work on marketing for the Texas and California seminars on Leadership in the Mercy Season.
This will be an interesting exercise to see if we can find that famous Mercy Season alignment. Historically, SLG has stayed away from marketing, because so many of the things we see done are profoundly offensive to my sense of propriety and integrity.
On her side, she has been there, done that, and seen from the inside all the ways there are to overtly or covertly do marking with lack of integrity. She has ached for a chance to market a product she believes in, with processes she feels are highly integrous.
We have not worked together on any significant project before, so this will be a learning curve. Normally, that means the leader (moi) would watch over the project with an eagle eye and demand to approve every major piece of work before it is released.
But since we are obsessively not normal, but are a sonship organization, I am giving her substantial freedom to bring her best to the table and show us all how marketing can be done with excellence AND integrity, with negligible oversight.
There is an interesting amount of emotional baggage involved. Volunteers have left a pretty large trail of pain here. I have to keep reminding myself that this is a new season and she is not “them!”
On her side, she has had an indecent number of bruises from leaders in the past. Her deep desire to not botch this relationship will cause her own messy videos to run unsolicited.
So both of us will be walking gingerly while trying to run a really big play as she reinvents the marketing world around integrity which is no small task.
You will see her fingerprints in sundry changes to graphics throughout our social media world. We have found that silent admiration adds little to anyone’s spiritual authority. If you would like to be part of a Mercy Season stunning success story, I invite you to write Tracy@TheSLG.com to celebrate anything new and beautiful that you see in our presentation.
And for the Texas portion of the SLG tribe, I suggest you highly territorial rascals turn your liability into a strength by organizing a few prayer sessions among yourselves where you overtly invite Tracy and her giftings into Texas for the glory of the King.
For my part, this is a defiantly authentic blog to come in the opposite spirit to the historically inauthentic world of marketing.
Copyright January 2017 by Arthur Burk